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HOW ARE YOU, REALLY?
How do you check in on someone who seems fine but isn’t? How Are You, Really? challenged Singaporean youths to go beyond surface-level conversations and offer real support to friends struggling with depression. Designed to make tough conversations easier, the campaign redefined how mental health is talked about—one deeper check-in at a time.
CAMPAIGN • SOCIAL • ART DIRECTION • BRANDING • ANIMATION •
WEE KIM WEE SCHOOL OF COMMUNICATION & INFORMATION TOP FINAL YEAR PROJECT
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HOW ARE YOU, REALLY?
Designed the brand identity and all campaign touchpoints, including social content, motion graphics, and an interactive Instagram filter.
The campaign got some great attention from media like
Channel 8 News, The Straits Times, CAPITAL 95.8FM and Buro. Singapore.
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