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HBO MAX
We introduced the rebrand from HBO GO to Max in APAC, tapping into the region's passion for its exclusive show catalog. With content that spoke directly to the fans—embracing the “IYKYK” vibe—we kept the momentum going with always-on posts, celebrating the shows that keep viewers hooked and building deeper engagement with Max’s audience.
SOCIAL • ART DIRECTION
We immersed Max fans in the universe of their favorite characters, creating scenarios that let them reimagine iconic moments and engage socially. Each was tailored to local interests, like basketball in the Philippines, a true cultural passion.
And they loved it.
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